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Carsales Staff18 Mar 2014
ADVICE

How to optimise your Carsales ad

Expert tips about how to improve your Carsales advertisement to attract more enquiries

Advertising your car on carsales.com.au is one of the easiest and quickest ways to sell your car, but with many other sellers competing for your potential buyer you need to make sure your ad stands out.

Of course, there’s the option of a premium advertisement, which makes your ad appear higher in search results, highlights it and gives you the ability to display extra photos and video.

There are also a few other valuable, but little-known tips that will ensure your ad has every base covered, attracts the right prospective buyers and works as quickly as possible.

We all know that pictures speak a thousand words. So what do your photos say about your car? Does it bring out the best in your vehicle?

Keep in mind that more photos will improve the chance of your ad being positioned high in search results. Rotating your photos and updating them regularly can make it appear fresh and attract new interest.

Photos taken at night make your car hard to see clearly, which is vital when a potential buyer is looking at it online. Think about what’s visible in the background of your photos too – avoid anything that could deter potential buyers expressing interest such as roads with tyre marks or obviously poorly maintained vehicles or equipment.

To help buyers feel confident about purchasing your vehicle, they have the option to purchase a CarFacts report. However, in order to do so, they’ll need your car’s VIN. It’s a good idea to include this in the ad, to make this an easy and hassle-free process for buyers.

When it comes to describing your vehicle, it pays to be detailed and accurate, especially when it comes to describing the vehicle’s condition. If you have any minor scratches and dents, be upfront about it in your ad.

This indicates that any problems with your vehicle are listed in the ad and helps to prevent any future disagreements or disputes from the buyer.

Once your car has sold, it’s important you let us know or remove the ad online via the MyAds section of Carsales.

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Written byCarsales Staff
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