BUGATTI

Sydney prestige specialist secures the Australian Bugatti franchise

It's not impossible to identify the odd Australian who would probably be prepared to hand over the A$2.7 million required to buy a new Bugatti Veyron, but it's difficult to imagine anyone actually doing so.

Not that that's likely to be a problem for the Italian exotic car icon, as it is said 138 or so Veyrons have already been delivered to customers since it was launched two years ago, while another 88 are on order.  In fact it is believed the company has stepped up production at its plant in Molsheim-Dorlisheim, France, to cater for a demand that looks like exceeding the original plans to build just 300 vehicles.

For Australians prepared to step up to the plate, the place to go is the Sydney-based Trivett Group, which has just secured the Bugatti franchise for Australia and New Zealand.

The company already has a swag of expensive brands in its portfolio, including Bentley, Aston Martin, BMW, Jaguar, Land Rover, Porsche and Rolls-Royce.

Even the latter, with its $1 million Phantom, seems paltry compared with the two-seat Bugatti, which is cited as the fastest and most expensive production car ever built.

Trivett preceded its Bugatti franchise with the securing of the NSW and ACT Bentley franchise last year, and recently opened its second Rolls-Royce and Aston Martin showrooms in Melbourne.

Trivett also operates dealerships for Harley-Davidson motorcycles, Honda, Volvo, Mini and Peugeot.

These, among other Trivett enterprises, account for the bulk of the 7,000 vehicles sold annually by the Trivett group of dealers, and offer profit margins sufficient to keep more than 500 people employed.

One Bugatti Veyron sale -- or the equivalent of buying a Honda Jazz 168 times - would make any salesman's day.

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Published : Wednesday, 12 March 2008
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