The Australian distributor of Indian marque Mahindra has just revised the driveaway pricing of its Dual Cab 4x4 Pik-Up and the packaging of its Single Cab 4x2 Pik-Up.
The Dual Cab 4x4 Pik-Up is now priced at $25,990 (driveaway), representing a saving of $2000 over the old price.
Mahindra's Marketing Manager, James Halliwell, says the new pricing is a significant saving for buyers, especially taking into consideration its pricing of just a couple of years ago.
"Roughly two years ago this model was priced at $30,990," Halliwell has told motoring.com.au.
"It was then revised to $27,990 and now it's priced at $25,990, so the Dual Cab 4x4 Pik-Up now offers some incredible value."
The Single Cab 4x2 Pik-Up remains priced at $19,990 (driveaway), but buyers now receive the aluminium tray for this cab/chassis model at no extra cost.
"The tray adds an extra $1000 of value," says Halliwell.
According to Mahindra's National Sales Manager, Russell Thiele, the Pik-Up has been embraced by rural customers in particular.
"The Pik-Up has made great inroads as a farm unit but it's also been encouraging to see the response from the mining sector and 4WD enthusiasts," he says.
The Pik-Up is powered by a 2.2-litre, intercooled, common-rail M-Hawk turbo-diesel supplied by Austrian diesel powertrain specialist AVL. In the Pik-Up the engine produces 88kW (120hp) and 280Nm, while delivering a claimed fuel economy of 9.1L/100km.
The Dual Cab 4x4 Pik-Up also features four-wheel drive with low range and auto-locking hubs and an Eaton mechanical diff lock.
A range of factory accessories are available, including a specialised Mining Pack with snorkel, light bar, and heavy-duty suspension upgrades.
The Pik-Up's appeal to rural buyers can't be properly quantified, since Mahindra's local sales aren't recorded by industry statistician VFACTS. Reducing the price of the Pik-Up is the opening salvo in a new campaign to increase sales and brand awareness in the country. A new model claimed to be softer and more refined to suite western markets will arrive here in 2016 and it's understood the importer plans to import automatic variants of the XUV500.