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Carsales Staff4 Nov 2014
NEWS

Hyundai gunning for Prius

Korean giant will build bespoke eco model, says Reuters

Hyundai will build a bespoke eco model to target Toyota's Prius. That's the news according to the Korean arm of respected international news agency, Reuters.

In a report over the weekend, Reuters claimed the new model would be a dedicated gas-electric [petrol-electric] hybrid rather than a variant of an existing model. In this respect at least, the potential vehicle is a direct competitor for Prius.

Reuters quoted Hyundai CEO Kim Choong-ho in its report but cautioned the car boss avoided any direct comments on the Prius-fighter.

"We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell [FCEV] hydrogen cars."

Hyundai recently released a FCEV version of the ix35 in the USA.

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Written byCarsales Staff
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