Jaguar will pull out all stops to welcome arguably it's most important car ever, the all-new XE.
The red carpet launch will take place at the one-time traditional venue for the British motor show and the location of 14 historic Jaguar unveilings, Earls Court, in western London.
Although details of the car are embargoed, in a non-embargoed media advisory Jaguar stated: “Jaguar will reveal the XE S Derivative only. The full XE range will be revealed at Paris motor show press conference…”
Also confirmed as part of the festivities, the company will draw on its heritage to create a ‘guard of honour' to welcome the car Jaguar hopes will steal customers from BMW's 3 Series and Mercedes-Benz's new C-Class.
Jaguar's ‘Perfect Ten' will play a key supporting role at this week's unveiling. They were selected by Goodwood organiser and owner, Lord March, AC/DC front-man and car nut, Brian Johnson, and Jaguar's own Director of Design, Ian Callum.
The 10 span the period from the 1930s, through the legendary C, D and E-types of the 1950s and 60s, and on to the Le Mans-winning XJR-9 of 1988.
They are (in more detail):
SS100 — Jaguar's first 100mph production car.
The classic Jaguars will also help provide context for the new car at its Earl's Court (London UK) unveiling early on Tuesday morning Australian time.
Look out for more at motoring.com.au then.