Online launch for Volvo XC90
Volvo will launch its all-new XC90 with a global online limited-edition, priced at $120,000 in AustraliaUPDATED: August 27 4:30PM
Australian Volvo fans can jump the queue and purchase a very special version of the all-new XC90 online — if they’re quick and willing to burn the midnight oil.
The all-new second generation XC90 will arrive Down Under next May, but will be offered for sale online via a special First Edition.
Just 1927 of the loaded XC90s will be offered via a dedicated website which will go live at 16:00 Central European Time on September 3 — midnight that night Australian Eastern Standard Time.
The URL for the website is http://www.volvocars.com/intl.
The 1927 references the year of Volvo founding. The special First Edition will pack most (if not all) of the bells and whistle offered in the new XC90 but will not feature the headline T8 Twin Engine plug-in hybrid drivetrain. Instead, the 1927 will offer a choice of conventional diesel or petrol powerplants.
The petrol T6 version features the 320hp/400Nm T6 version of Volvo’s new supercharged and turbocharged direct-injected 2.0-litre Drive-E petrol powerplant. The twin-turbo D5 turbo-diesel version option is rated at 225hp/470Nm.
Volvo Cars Australia initially stated it priced the First Edition at $120,000 drive-away for the Australian marketplace irrespective of the purchaser's choice of petrol or diesel and state or city of residence, however, the $120,000 price is MLRP (plus on-road costs) and the website will include a drive-away price calculator. Purchasers will be required to place a deposit of $3000-5000 to secure the car.
The pricetag makes the First Edition XC90 the most expensive Volvo ever sold Down Under. It’s likely, however, that the top-of-the-range T8 ‘Twin Engine’ version of the car will be even more expensive when it arrives next May.
Volvo Cars Australia’s Oliver Peagam told motoring.com.au at last night’s Stockholm unveiling of the new XC90 that pricing and specification for the full Aussie XC90 range was yet to be finalised.
Volvo has described the XC90 as not only a new model, but the birth of the new Volvo.
The vehicle is the first 100 per cent Volvo new model for decades and debuts the company’s new SPA platform architecture, its latest engine technology, a new styling language and new safety, connectivity and electrical platforms. Even the Volvo ‘Iron’ badge is new.
The new SPA platform will underpin all future S sedan, V wagon and XC crossover models from Volvo. The platform is scalable and is package protected for substantial levels of electrification.
SPA, Drive-E and much of the technology embedded in the new XC90 were all fast-tracked after the 2008 sale of the brand by Ford to the Geely Corporation.
The global online initiative that will kick off XC90 sales is claimed to be a world first and, in part, is designed to highlight the car-maker’s intention to better engage customers via the web.
“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
“We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally,” he stated.
One aspect of the initiative that will come to Australian Volvo operations will see new owners paired with a “personal engineer” at dealership level.
Volvo was at pains to point out that the new online focus will be “in conjunction with its global dealership network”.
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If the price does not contain the notation that it is "Drive Away", the price may not include additional costs, such as stamp duty and other government charges.
