Mazda Australia has announced a shock starting price of just $31,990 plus on-road costs for its new MX-5.
That's a whole $15,290 less than the outgoing 2.0-litre MX-5 Roadster Coupe ($47,280) and just $2000 more than Australia's two cheapest sports cars – the Toyota 86 coupe and Hyundai Veloster Turbo.
In fact, given the first-generation model arrived in 1989 with a $29,990 price tag, which is the equivalent of $59,433 in today’s money, Mazda says the latest ND-series is the best-value MX-5 ever.
In addition to being about half the real price of the original, the new MX-5 also adds standard features like Bluetooth, power steering, air-conditioning, anti-lock brakes, traction control, cruise control and airbags.
However, unlike all previous MX-5s, the entry-level version of Mazda's new roadster is powered by a downsized 1.5-litre four-cylinder petrol engine – albeit one that produces 96kW of power and 150Nm of torque in a vehicle weighing as little as 1009kg — 91kg less than the previous 2.0-litre car and close to the 950kg NA.
The ND is the shortest MX-5 ever built, measuring 3915mm long, 1730mm wide, 1235mm high, with a wheelbase of 2315mm, and front and rear overhang reduced to 760mm and 840mm respectively.
“For those that know, love or own an MX-5, the arrival of an all-new model is always cause for excitement," said Mazda Australia managing director Martin Benders.
"We believe that the sharp entry pricing for the new ND will inspire a new generation of younger MX-5 buyers to experience the freedom and enjoyment of open-top motoring.
"The All-New Mazda MX-5 is in many ways the rebirth of an icon.”
The new MX-5 entered production last week and will arrive Down Under in entry-level Roadster and top-spec Roadster GT guises from mid-August.
Both launch models will be fitted with a 1.5-litre SKYACTIV-G petrol engine and the choice of either a SKYACTIV-Drive six-speed automatic or SKYACTIV-MT six-speed manual transmission.
A 2.0-litre model will join the range late this year.