Dawn again: New Rolls-Royce convertible named
Luxury British car-maker to call its Wraith chop-top DawnRolls-Royce has confirmed its new Wraith-based convertible will be called the Dawn when it goes on sale in the first quarter of next year.
The new name, revealed by CEO Torsten Mueller-Oetvoes, breaks the recent trend of Rolls-Royce calling its convertible models ‘Drophead.’
Resurrecting the Dawn name from the Silver Dawn made between 1950 and 1954.
Mueller-Oetvoes claims the name represents “an awakening, and opening up of one's senses and a burst of sunshine".
When it joins the Rolls-Royce range the Dawn will be the sixth car the British car-maker manufactures at its Crewe HQ.
Although no details of the new model have been revealed, power is expected to come from the same 6.6-litre V12 that propels the 465kW/800Nm Wraith.
When it eventually reaches us some time towards the end of 2016 the new Dawn is expected to cost $650,000.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
If the price does not contain the notation that it is "Drive Away", the price may not include additional costs, such as stamp duty and other government charges.
