ge4747921247056197120
John Mahoney24 Jul 2015
NEWS

Borgward teases new SUV

Revived German car-maker teases SUV it hopes will help it sell 800,000 premium cars by 2020

Borgward has teased a single pic of its first car in 54 years ahead of its reveal at the Frankfurt motor show.

The new vehicle, confirmed to be an SUV, is thought to be a plug-in hybrid that’s been developed with Beiqi Foton Motor Company, China’s 18-year-old commercial vehicle giant.

Borgward became known as a technical pioneer developing direct fuel-injection and, Borgward claims, inventing the affordable sports sedan segment with its Isabella sedan, but went bankrupt back in 1961 and returned when industrialist Karlheinz Knöss teamed up with Christian Borgward, grandson of founder Carl Borgward.

According to Borgward junior, the revived German car-maker now has more than 1000 employees at its Stuttgart headquarters, as it gears up to sell more than 800,000 “accessible premium” cars a year by 2020, beginning with the new SUV that it will show at the Frankfurt motor show.

If that sounds ambitious, phase two of Borgward’s growth plans involve selling 1.6 million cars by 2025.

The new SUV, which is said to be production-ready when it's revealed in Frankfurt, will be available as both a petrol and diesel plug-in hybrid but, as yet, it’s unknown where it has been developed, nor where it will be built.

More information, as well as more teases of the new SUV, are expected ahead of its reveal.

Share this article
Our team of independent expert car reviewers and journalistsMeet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Download the carsales app
    AppStoreDownloadGooglePlayDownload
    App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © CAR Group Ltd 1999-2024
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.