Subaru axes prices by up to $1000

Subaru has announced price reductions of between $500 and $1000 for three of its most popular models – the Forester and XV crossovers and the Impreza small car.

All Foresters are now $1000 cheaper than before, meaning pricing now opens at $28,990 plus on-road costs, while all XVs cost $750 less than before, spelling a new base price of $27,740.

Similarly, the Impreza range now starts at $23,490 drive-away — $500 less than the previous entry price of $23,990 drive-away.

Effective from January 16, Subaru says the price reductions are in anticipation of the upcoming free-trade agreement between Australia and Japan, where all of its models are built, bringing lower federal government import duties.

Before then, the company has launched a New Year Sale campaign in which the prices of all Forester, Impreza and XV vehicles currently in dealer stock will be lowered to the same level, this time thanks to subsidies by Subaru Australia.

Subaru Australia Managing Director Nick Senior said the latest price cuts are in line with similar reductions in prices for recent additions including the new Liberty, Outback, WRX and STI.

“This latest development will complete a strategy that we began in March, with the introduction of new generation WRX at an MLP of $38,990 – less than when the original launched 20 years ago, yet packed with specification and features," he said.

“That continued with new WRX STI in April, from $10,000 less than the superseded car, while BRZ added specification at no extra cost, including suspension refinements, sharkfin antenna and carbon fibre-type dashboard treatment.

“Perhaps our biggest statement came last month when new Liberty launched at up to 25 per cent less than the outgoing model, and Outback at up to 17 per cent less.

“This has been a very carefully thought-out long-term strategy to ensure the optimum result for our customers.”