hyundai g90 002
Carsales Staff10 Nov 2015
NEWS

Hyundai reveals its first new Genesis

First renderings of new flagship G90 limousine released as Hyundai begins Genesis sub-brand rollout

Just days after it announced it will launch a luxury sub-brand to rival Lexus and German car-makers like BMW, Hyundai has released renderings of the first of six new Genesis-badged models to be released by 2020, all of which will be sold be sold in Australia.

To be badged as the G90, the luxury limousine you see here will replace Hyundai's existing Equus flagship sold in China, Russia, the US and Korea – where it's known as the EQ900.

Initially, the Genesis brand will launch in North America, China, Korea and the Middle East, but is only expected to come to Europe and Australia once the brand has been more established.

However, apart from Australia's only existing Genesis model (the Hyundai Genesis large sedan, which will be rebadged as the G80), and the G90, which launches in Korea in December, a further four all-new Genesis models are expected to eventually grace Australian local showrooms.

All adopting an alphanumeric nameplate starting with G for Genesis, they include a luxury rear-drive mid-size sedan (G70) due to rival the BMW 3 Series by 2017, a pair of luxury SUVs and a luxury sports coupe.

All models will be designed under the 'Athletic Elegance' theme within a newly-formed Prestige Design Division by former Lamborghini and Bentley designer, Luc Donckerwolke, following his defection to Hyundai from the Volkswagen Group June this year.

Hyundai says the Genesis brand will be aimed at "a new generation of discerning consumers" and that its G90 flagship is "a blueprint for change and innovation that will distinguish the Genesis brand.

"Majoring on 'human-centred' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market," it said in a press release today.

"Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers," said the Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, Woong-Chul Yang.

"The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience."

Share this article
Written byCarsales Staff
See all articles
Our team of independent expert car reviewers and journalistsMeet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Download the carsales app
    AppStoreDownloadGooglePlayDownload
    App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © CAR Group Ltd 1999-2024
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.