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Carsales Staff5 Jun 2014
NEWS

Lexus teams up with NSW Police

Hybrid GS and RX will adopt police livery for Road Safe and Snow Safe promotions
Lexus and the New South Wales Police have joined forces to promote safety on the road and in the snow, with winter now upon us. 
The prestige importer has supplied a GS 450h and an RX450h for police crews to operate in the region south of Sydney, from the Royal National Park right through to the snowfields. 
"Lexus' involvement with NSW Police will assist in their efforts to engage with the community, while also highlighting the flexibility and diversity of the Lexus hybrid vehicle range," explained Sean Hanley, chief executive at Lexus Australia.
Police will attend regional and community events in the two cars to promote safety, and the presence of the high-tech prestige models will help convey that message, as NSW Police spokesman, Inspector Jim Fryday explained. 
"Road safety remains one of the top priorities for police, and unique cars like a Lexus are a great way to engage with the community and discuss safe driver behaviour," Inspector Fryday said.
"The Lexus hybrids will give us an opportunity to talk to people on an informal basis and hopefully make a positive impression about police and what we do.
"One of the hybrids will be our 'Snow Safe' community car throughout the ski season - it will be highly visible and remind motorists to slow down, check for hazards and arrive safe. 
"The other hybrid will be used at sporting events, including NRL and NBL games in the Illawarra, V8 Supercars at Bathurst and Sydney, and community events throughout southern NSW."
Both the Road Safe and Snow Safe campaigns focus on speeding, drink driving and fatigue. Police will commence operating the two cars from this weekend. 
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