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Carsales Staff1 Aug 2014
NEWS

Tesla boss for The Simpsons

US-based electric-car kingpin Elon Musk finally hits the big time

Elon Musk, the billionaire CEO of Tesla Motors, has finally 'made it' with a starring role in an upcoming episode of The Simpsons.

The 43-year-old electric car czar -- who is also the chairman of SolarCity, the largest solar power provider in the US, and a champion of renewable energy, has a strong reputation among stakeholders who applaud his candour in business dealings and enthusiasm for technology.

As such, his role in an upcoming episode of the animated sit-com, in which he plays himself, will see him do battle with the evil Montgomery Burns, who owns the town's nuclear powerplant.

Simpsons producer, Al Jean, revealed the news at Comic-Con in San Diego, saying Musk will appear in an episode called "The Musk Who Fell to Earth", in which Mr Burns loses his fortune and ends up on the street thanks to the young electric-car entrepreneur.

Jean also tweeted that Mr Burns attempts to kill Musk.

"Burns tries to kill him, and we reveal Musk's master password," tweeted the cartoon series producer.

The world's longest running sitcom, The Simpsons has featured several billionaires before, but few of them hold the moral highground that Musk controls.

News Limited and Fox Chairman Rupert Murdoch, Facebook CEO Mark Zuckerberg and Amazon.com CEO Jeff Bezos have all previously featured in the TV show.

Electric cars have featured on The Simpsons before too, including when Homer drove an Elec-Tauras into water, catastrophically ending the car's usefulness in the process.

Musk meanwhile has also had his fair share of the limelight, making cameo appearances in movies like Transcendence and Iron Man 2.

Tesla launches its Model S -- a premium large electric sedan that has been in high demand globally, especially in the US, since it went on sale in June 2012 -- in Australia later this year priced at $96,000. So far more than 30,000 Model S sedans have been sold globally.

By 2020, by which time battery costs are expected to drop significantly, Tesla expects to build 500,000 cars a year at its new Gigafactory, including the Model S sedan, Model X crossover and a new mid-size sedan that Tesla has confirmed will be called the Model 3 after Ford prevented it from using the Model E name.

Image: Matt Groening

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