nitto tyres 002
Carsales Staff6 Feb 2016
NEWS

Nitto tyres relaunch in Australia

New deal with Bob Jane T-Marts set to raise awareness of Japanese tyre brand

Japanese tyre brand Nitto is being relaunched in Australia via the nationwide Bob Jane T-Marts chain.

Nitto will be promoted nationally by stuntman Matt Mingay, who has been appointed as the brand's local ambassador. He rates Nitto as his number-one tyre brand.

"When I am on track with my team in front of crowds all over the world drifting, truck jumping and pushing the limits, we are putting our lives on the line," said Mingay.

"We rely on Nitto tyres to help us go hard and put on the best show we can, and to get us home safely after the show is over."

The Nitto range will include ultra-high performance, 4WD, SUV and passenger tyres and will be promoted by a "buy four, get one more" deal running through February and March.

It might not be the first name that springs to mind when talking tyres, but Nitto – which is owned by Japan’s Toyo Tires Group – is reported to be the most "liked" tyre brand globally on Facebook.

A Nitto website has been set up to help spread awareness of the brand.

According to Nitto Tyres Australian marketing manager, Jose Angeles, going on-line will help familiarise Australians with the brand, while simplifying the process of choosing tyres.

"Localised on-line information will make the brand more accessible and the process of tyre purchasing easier and more intuitive for Aussies in every suburb," Angeles said.

Find out more more at www.nittotyre.com.au.

Share this article
Written byCarsales Staff
See all articles
Our team of independent expert car reviewers and journalistsMeet the team
Stay up to dateBecome a carsales member and get the latest news, reviews and advice straight to your inbox.
Disclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.

If the price does not contain the notation that it is "Drive Away", the price may not include additional costs, such as stamp duty and other government charges.
Download the carsales app
    AppStoreDownloadGooglePlayDownload
    App Store and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
    © CAR Group Ltd 1999-2024
    In the spirit of reconciliation we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.