Land Rover and its luxury SUV brand Range Rover are well known for coming up with risky but undeniably cool stunts to promote its products.
The latest stunt was the most challenging yet, according to the British car maker, and ended up at one of China's most iconic natural wonders, Tianmén Shan, or Heaven's Gate if you will.
After an 11km drive and 99 turns up the Tianmén Mountain Road at full tilt, the Range Rover Sport P400e then somehow climbed the final 999 steps to Heaven's Gate.
Watch the video to see how the death-defying stunt took place.
Indeed, if the muscular 297kW/640Nm plug-in hybrid Range Rover Sport had have slowed or slipped, it could have spelled death or at least serious injury for Jaguar Formula E race driver, Ho-Pin Tung.
But after all that, what we really wanted to know is how they got the car down! After that perilous 45-degree ascent and perch at the top of the Tianmén Shan – then what?
Some of the discussions in the office suggested a helicopter air lift -- after all military aircraft have flown through the mesmeric natural portal before, formed after two cliffs collapsed into each other.
Another theory was that Range Rover just torched the car, but leaving a smouldering mess at the top of one of China's busiest tourist spots wouldn't have been a good look.
We eventually got an answer from the crack team of Land Rover specialists who engineered the stunt.
"The RR Sport was reversed slowly down the steps in a controlled way using the safety cables," said the Land Rover spokesperson.