Aston Martin to launch 10 new models by 2024
Huge new model rollout from Aston over next few years, while EV performance cars due from 2026Aston Martin will introduce 10 all-new or significantly updated models into its line-up before the end of 2023, in one of the biggest model shake-ups in its history.
The British car-maker’s chief executive, Tobias Moers, confirmed in an interview with journalists that he had abandoned the ambitious ‘Second Century Plan’ announced in 2015.
In its place, the former Mercedes-AMG boss – who took the reins almost a year ago – said he would reposition Aston Martin as one of the most “efficient companies in the luxury universe”.
This has already seen huge cost-cutting exercises that have included cancelling the 2022 launch of the Lagonda luxury brand, killing off development of the car-maker’s hybrid V6 powertrain and pulling the plug on participating in GT racing.
What hasn’t happened, says Moers, is halting the product onslaught.
Despite many of the forthcoming launches being updates to existing models, Moers said to expect significant changes, suggesting both redesigns and new powertrains for some models.
“We’re working on a very large facelift for all the sports cars – Vantage, DB11 and DBS,” he said.
“It’s going to be a totally different line-up, I promise you, they’re going to be totally different cars.”
This will include the Aston Martin DBX, despite the brand’s first SUV only being launched last year, and indicates that the car-maker could be adapting it for Mercedes-AMG’s ‘P3’ Performance hybrid or even a full pure-electric powertrain – as was originally promised by the concepts that led to the DBX’s creation.
Aston has already previewed a coupe version of the DBX that’s in the works, and Moers also revealed that a long-wheelbase version was high on his agenda.
While he will do what he can to keep combustion engines in service for as long as possible – including the flagship 5.2-litre twin-turbo V12 – Moers made it clear that full-electric powertrains are inevitable in new-generation models to be released later this decade.
“We need a facelift and the generation afterwards? Is it still ICE driven? I’m not so sure when we talk 2026 or 2027. In our segments it will turn into an even faster pure-electric [models],” he said.
Despite the close working relationship with Mercedes-AMG, Moers said Aston wouldn’t co-develop models with AMG.
“Never say never, but not at the moment. We go down our road, we have sports cars, Vantage, DB11, DBS and a bespoke platform,” he said.
Moers also said he still favoured a return of Lagonda as a standalone luxury marque, but it will not offer only full-electric vehicles as originally intended.
What’s coming from Aston Martin (estimated):
Valkyrie – 2021
DBX coupe – 2021
DBX LWB – 2022
V8 coupe facelift – 2022
V8 roadster facelift – 2022
DB11 coupe facelift – 2022
DB11 Volante facelift – 2023
DBS Superleggera coupe facelift – 2023
DBS Superleggera Volante facelift – 2023
Valhalla – 2023
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