Holden raises the bar with seven-year warranty
With the end of local vehicle manufacturing now just days away, Holden has announced a seven-year/175,000km factory warranty for all modelsLess than three weeks before it ceases Australian manufacturing on October 20, GM Holden has announced a seven-year, 175,000km factory warranty across its entire new-vehicle range until the end of this year.
The offer, which includes all MY17 Commodore models and the all-new Equinox mid-size SUV that goes on sale on December 1, is designed to provide customers with greater peace of mind as it transitions to a full-line importer.
Although it's not quite the equal of Kia’s industry-leading seven-year/unlimited-km warranty, Holden's extended warranty coverage does position it ahead of its other key rivals.
Toyota, Nissan and Ford all offer a three-year/100,000km warranty while Mazda ups this to three years/unlimited-km (excluding BT-50) and Mitsubishi increases this to five years/100,000km.
Better still is the five-year/unlimited-km warranty of Hyundai, Honda, Renault (excluding LCVs) and Skoda, while Citroen increases this to six years/unlimited-km.
The move comes in addition to Holden's lifetime capped-price servicing plan, which is matched by Ford, Mazda and Hyundai.
Holden believes the additional warranty coverage will provide extra peace of mind for new-car buyers and resonate better than yet another price cut or other incentives like free on-road costs, free automatic transmissions or free gift cards.
“Usually car companies reduce prices towards the end of the year as part of a plate clearance,” said Holden Executive Director – Sales, Michael Filazzola.
“Holden already has exceptional prices right across the board. This seven-year warranty offer across Holden’s range provides further tangible value to customers.
“This offer will hopefully instill confidence in those considering purchasing a Holden, and highlights our ongoing commitment to customers.”
The last Holden Commodore will be manufactured at the company’s plant in Elizabeth, South Australia on October 20, while Toyota will cease production at its Altona plant in Victoria tomorrow (October 3). Ford’s last Australian-made car rolled off the Campbellfield (Vic) assembly line in October last year.
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