Holden has launched a new advertising campaign dubbed ‘We’re here to stay’ following last week’s announcement that it will cease manufacturing cars in Australia by 2017.
The campaign is an attempt to remind Australian car-buyers that GM’s Holden brand will continue to sell imported vehicles when it becomes “a full-line importer and national sales company from the end of 2017”.
“Holden dealers are open for business and the Holden brand is here to stay,” said Philip Brook, Executive Director Vehicle Sales, Service and Marketing.
“Over the next four years we have hundreds of thousands of world-class cars and engines to build locally and sell. Beyond that time, we will be offering world-class cars sourced for Australia from GM’s global network.
“Holden customers and potential customers can be assured that the servicing and availability of parts are all unaffected by the announcement, as are our warranty and roadside assistance programs.
“Together with our network of over 230 dealers nationwide, we will continue to provide our customers with exceptional products, service and support.”
Launched today (December 20) and due to run until December 30 across TV, radio, outdoor, print and digital platforms, the 10-day campaign depicts real customers, dealer principals, technicians, sales personnel and Holden employees.
It also includes a range of Holden personalities who all volunteered their time, including Sharelle McMahon (Netball), Scott Pendlebury (AFL), Robbie Farah (NRL) and Garth Tander (V8 Supercars).
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