Lamborghini holds the line on price

There will be a fourth Lamborghini model line, but it’s not going to be any more affordable than the three models currently on offer.

So unless you’ve got access to at least $400,000 Aussie dollars for an entry-level Huracan LP 580-2 or Urus SUV (the Aventador starts around $800,000) then your dreams of owning a Lambo have just evaporated.

Following the 2018 arrival of the Urus and the huge boost in sales that brought with it for the VW Group-owned Italian sports specialist, speculation has been rife it would expand further.

But while Automobili Lamborghini Asia Pacific boss Matteo Ortenzi confirmed there were a variety of options under study for the fourth model line, he revealed one key parameter being followed.

“We don’t want to go (lower) down in terms of price than what we are now,” he told carsales.com.au. “We are a luxury brand.”

So you can forget a little brother for the Urus, a mid-engined-V6 Porsche 911 rival, or a GT 2+2 priced in the $200,000-$300,000 bracket.

What that pricing model rule doesn’t rule out, however, is a fourth model that starts in pricing parallel to the Huracan and Urus.

Or it could mean something hyper-expensive beyond the Aventador in the million-dollar plus range, like the limited edition Sian.

“For sure we are looking around,” said Ortenzi of the fourth model. “We are living in the most interesting moment for automotive since years.

“So if I tell you now what could be the right model I would lie because it is changing so fast.

“Sure we have our ideas; we have really have a lot of opportunities and we still have time to decide.

“Lamborghini is a flexible brand, so we did all kind of cars. You think about the LM, we did GT 2+2 with the front engine, we did the V8 cars, the V12 cars, sportscars.

“So it is fitting with our heritage a big range of possibilities.

We didn’t decide but we know that we can do whatever is the best car.

Ortenzi explained the huge popularity of Urus had prompted the company to take stock. It will sell 7500 cars globally in 2019, compared to 3815 in 2017.

“Most important we have to have the time to assert the company in a new dimension because the Urus is representing 50 per cent of the overall volume,” he said.

“It is a very positive moment but it can become critical because we have to take care this jump is not touching the DNA of the company.

“This we would never risk, so it was a big jump planning the proper way with the Urus, but we are not ready to do another jump like this.”