SUV boom to end, says GM design boss
Ex-Holden style chief Simcoe believes traditional cars will make a comebackThe popularity of conventional passenger cars has significantly decreased in recent years due to the SUV boom, which experts forecast has no end in sight, but General Motors design chief, Australian Mike Simcoe, reckons traditional cars are set for a comeback.
Speaking on the Brembo Red podcast alongside host and Brembo North America’s chief executive Dan Sandberg, Simcoe said that while SUVs are king in the US, he has a love for performance cars and doesn’t think they’ll die off anytime soon.
The former Holden design boss said that even though there’s been a major shift to SUVs – and utes – customers still want the same thing they always did: well designed vehicles that feel premium by nature.
“They want to park something in their drive way that their neighbours admire,” said Simcoe.
“I think we’ll cycle back down to lower vehicles … essentially everything [all body styles] will be on the road [again],” he said, suggestion the popularity of SUVs will likely die down.
Simcoe said that SUVs and CUVs, as some car-makers call them, have effectively replaced hatchbacks and sedans as the go-to vehicle for most consumers.
“But I think there will be a cycle back. And then we go back to electrification, which will make people think differently again,” he said.
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